Hey, I'm
David!
For over 14 years, I worked as a coach in prisons, schools, mental health hostels and drug rehabilitation services. Now, I help people to be the coach they want to be.
"Working with David is like having a cheat-code for my coaching business!"
about me
I’m not here to help you “Get Rich Quick.”
I’m here to help you build a business that lets you enjoy the riches in your everyday life.
Is it just me, or...
Does it feel like every business coach these days is sharing their 3-hour morning routine from spotless designer kitchens?
I chose genuine moments over perfectly staged mornings – changing nappies and playing peek-a-boo in my living room is where I'd rather be. Because I didn’t become a coach to fund an Instagram-worthy lifestyle. I became a coach so I could help people achieve their goals, and to be a present dad to my son.
That’s what fulfilment looks like for me. And I’m here to help you build whatever it looks like for you.
LET ME START WITH A CONFESSION...
The first client I ever had, I booked in the DMs. So naturally I thought, “I just have to DM everyone!” Over 2,000 DMs later… I only got 1 more client.
I was juggling the business and my full-time job when wife got pregnant with our son. After a difficult pregnancy, it was unimaginable to me that I’d only have 2 weeks of paternity leave. I wanted to soak in every moment with my family.
So I quit!
I decided to put all of my energy into my coaching side-hustle, and finally make it my full-time job. Luckily, being an entrepreneur is easy and it was smooth sailing right away! (Ha. If only.)
Here’s what the backend of my business looked like when I had no clue what I was doing:
I had no automations
Unless you count rummaging through my inbox for that one email I sent ages ago because “There were some golden nuggets I could reuse!” (Spoiler alert: There wasn't)
I had no reliable way to get clients
Though I did get ONE client after a truly fabulous weekend DMing 2,000 people a cold sales pitch. (Not to brag, but that’s a 0.05% success rate. Step aside Steve Jobs!)
And I had no real strategy
Unless you’d call a spreadsheet listing my followers and DM attempts a “strategy.” (In a true show of genius, I also convinced myself that personalising each DM would bring in better results. Yeah, I was living my best life!)
It turns out that trying to start a new business AND coach clients AND work from home AND care for a newborn baby didn’t leave me a whole lot of time to watch Breaking Bad for the tenth time!
where did all my time go?
- Where was I wasting time?
- What tasks weren’t contributing to the growth of my business?
- What was the bare minimum I needed to do to get results?
And I couldn't be happier about it! Because, I didn’t become a coach to fund a luxury lifestyle. I became a coach so I could help people, and be a present dad to my son.
Instead of hustling harder,
I SIMPLIFIED.
Instead of trying to do everything,
I STREAMLINED.
With a do less to make more strategy,
THE ENTIRE STRUCTURE OF MY BUSINESS CHANGED.
Now, I help new coaches fast forward through the dazed and confused stage of starting a coaching business.
I made every mistake in the coaching handbook. (Some more than once, if we’re being honest.) But I don’t regret a single one of those 2,000 DMs!
Because I learned the hard way so I can show you the smart way.
Quite the opposite. I felt like I’d traded 1 full-time job for 3
…and very little sleep.
value 01
We’re a family-first business.
Because if you’re stressed out all day and knackered at night from running your business, that’s going to impact your family, too. We’re building sustainable businesses that put your family first.
value 02
We don’t teach one route to success.
There are LOADS of ways to build a successful business — but not all of them will work for your lifestyle. My aim is to show you all the options available so you can pick the path that suits you best.
value 03
We want you to spend smartly.
“Start living your dream life” doesn’t mean maxing out your credit card on things you can’t afford yet. We create resources at every price point to support you at every budget.
so no one told me life was gonna be this way
WANT THE FULL STORY?
... Oh, you wanted my official job titles?
- I was a Homeless Shelter Coordinator.
- A Support Worker in mental health & substance abuse hostels.
- A Resettlement Worker in prisons.
- An Employability Coach for the unemployed.
- A Family Social Worker.
- And a Head of Year in schools.
And whether I was working with unhoused families, gang leavers, or abused children, I found myself empowering and equipping people to pursue their vision of a great life, without letting their fear or past experiences get in the way.
Working in schools, prisons, homeless shelters, hostels, churches, and youth centres, I was a coach without realising it.
Now I’m a professional business coach, but the truth is, I’m still helping people just to help people. I care a lot. I get invested. I’m gutted when you lose a client, and buzzing when your launch is a success. Because I want your business to succeed as much as you do.
After being made homeless at 18, I spent 14 years as a professional people helper.
what I'm known for
honesty
weekend PLANS
pizza + movie
KNOWN TO SPLURGE ON
nike trainers
how i like to relax
taking a nap
ALWAYS ORDER ME
extra bacon
go-to kareoke
frank sinatra
I decide when, where and how long Daddy and Mummy work for. Sometimes I help by checking how waterproof their laptops are!
Baby Joey
The Real Boss
Before I met David, I had already built three business. Now, doing it whilst building a family is a lot more fun (and way more mess!)
Robyn Hume
The OG Entrepreneur
After falling in love with my wife, it wasn't long until she helped me to fall in love with the art of online business. I've not looked back since!
David Hume
The Coach
Let’s build your business around whatever fulfilment looks like for you, shall we?